You can write this down and take it to the bank.
Yes, I can see the future. Your 2014 year is going to end surprisingly strong and on December 31, you will be screaming with excitement!
If you’d like to learn how I know this, jump down to the end of this newsletter and you can learn why 2014 will finish so amazingly strong and why you’re about to have the best Christmas selling season in a decade. But first…
Registration is Now Open for our 2015 Destination BootCamps, with an Early-Bird Discount
I’m going to keep this short: If you’re thinking about attending one of my Destination BootCamps in 2015, we’ve now have the dates posted and registration is now open for all 4 of our 2015 classes. Best of all, IF you register by December 31, 2014, you will save $300 on the BootCamp tuition price.
This discount will NOT be repeated in 2015. This is the only time we will be offering this.
Sorry, this does not apply to our Community Reinvention Program participants. This offer is good for independent business owners who are registering on their own.
If you aren’t sure about attending our Destination BootCamp, take 2 minutes and click here to read about the 81 different business lessons you’ll learn when you attend my class. Then, jump over to the registration page to take advantage of our $300 Early-Bird pricing.
Why 2014 will be the Best Holiday Selling Season in 10 Years
If you are a business, you are going to have a great holiday season. There are two reasons why:
Here’s #1: Right now, there are 34 days to Christmas, counting today. You might not have thought that far ahead, but I have. This is important to your business, your business district, your shopping center, and ultimately, to your town or city.
Christmas falls on a Thursday this year. Honestly, that fact, by itself, isn’t significant at all, EXCEPT that most businesses will allow their employees to not come into work on that Friday, December 26.
Why is that important? It means that post-Christmas sales will experience a 3-day weekend. That hasn’t happened since 2008, when the economy was going down the toilet. That will mean that the smart businesses that moderately reduce their prices after Christmas will have an extra day of crazed shoppers in their stores.
Then, look ahead to the following week after Christmas. There are 3 work days, the 29th, 30th, and 31st. Most people slack off on that Wednesday, the 31st. Most employees won’t be working on Thursday, January 1. Then, there’s another Friday. Want to bet that a lot of people don’t work on that Friday, January 2?
I bet they won’t.
What all this means is that the last two weeks of 2014 will have two unofficial 3-day weekends where consumers will have more time to spend. This pattern of shopping days hasn’t occurred like this since 2008 when money was tight, and then, it happened before that in 2003. If you were in business in 2003, go back and look at your sales numbers for those last two weeks.
I’ll wait while you do it…
See? I told you. That was a really great holiday season, wasn’t it! Well, the opportunity is here again, over a decade later.
This is the Second Reason Your Sales will be Better in 2014
I have a free webinar that’s going to help you have the best ending to 2014. I’ve posted it online and it’s called “4th Quarter Marketing Strategies to Implement Now”. In it, I explain 18 different tools, techniques, and tips that you can use to make your sales better than ever. It’s free, and you can watch it by clicking here. Do it now, while you still have the time to put some of my ideas into play.
Thanks to all of you
That’s it for this newsletter, except for one thing:
Thanksgiving is the perfect time to reflect on all the blessings we have in our lives. And with that, I want to thank all of you for being readers of this newsletter. I left my safe corporate job 18 years ago to start my consulting firm and to try to start a career teaching business owners how to make their businesses stronger by becoming Destinations. I hoped to one day teach what I knew in front of audiences as a public speaker. At first, no one knew what I was talking about. But because of readers and supporters like you, lots of people now know what I’m talking about when I say you can reinvent your business and community into a Destination. But without you reading this newsletter, spreading my advice and putting it into practice, I’d just be talking to myself.
Thank you all for being part of my adventure!
Have a great Thanksgiving, everyone!
Jon Schallert
