If you recently watched the Super Bowl, you heard a word used repeatedly during the game, and during the pre and post-game interviews. That word was Potential.
The dictionary defines Potential as: “latent qualities or abilities that may be developed which lead to future success…”
That sounds very positive, but in the world of sports, when Potential is used, it’s rarely used in a positive context. I’ve never heard an announcer say: “We are watching a world-class athlete right now performing at their peak potential.”
Why is that? It’s because with athletes, we just don’t know how good someone can become. We can tell when they’re at the top of their field, like Usain Bolt, the Jamaican sprinter who is the fastest person ever timed in track and field. But what we don’t know is: Has he really reached his potential? Or is there still another new 100 meter record just waiting to be set by him?
Consequently, when we hear the word Potential in sports, it’s used negatively:
“Once Joe moved to Colorado and started hitting the marijuana dispensaries, he never reached his potential as a football player.”
But in this blog post, I’m going to challenge you to think of the word Potential in a new and positive way. Let me ask you:
Have you maximized the Potential of your Business?
Why am I asking you this? Because as I travel the country speaking at conferences and in communities, it’s troubling when I hear business owners say:
“I still haven’t paid myself a salary since I started my business and I made more money at my previous job.”
“We opened our business 5 years ago, and we still haven’t hit our initial projections.”
“If our location was different, we’d do so much better.”
“I don’t want to do this forever, and I’d like to retire and sell this business someday.”
All of these owners are talking about their businesses not having reached their Potential.
Here’s something I’d like you to consider: If you’ve tried everything you can think of, and you’re still not happy with the revenue your business is generating, isn’t it time to try something new to realize the Potential of your business?
Stick with me on this: I’ve consulted with entrepreneurs for nearly 30 years. I’ve interviewed over 10,000 business owners in over 500 towns and cities.
I know a little bit about business success.
Businesses that become Consumer Destinations MAXIMIZE their Potential. They EXCEED the sales and customer traffic numbers of businesses around them. They do so well, they defy the demographics of the area in which they are located.
I know this is true because owners who have created Destination Businesses make comments like this to me:
“Our business pulls customers from hours away.”
“I didn’t know it would be this easy to get free publicity.”
“I had no idea our sales could be this good.”
“I never dreamed our business would be this successful.”
The Potential of your business: You haven’t maximized it, but you can.
Let me leave you with a final thought from Bo Bennett:
Every day, people settle for less than they deserve.
They are only partially living or at best living a partial life.
Every human being has the potential for greatness.
And so does your business.
Registration Now Open
We have five (5) Destination BootCamps scheduled for 2016, with our first one coming up in 8 weeks.
If you’d like to learn the Destination strategy that I’ve taught nearly 1,000 independent business owners, attending our Destination BootCamp is the only way you can do it.
Go to Destination BootCamp.com to see our 2016 dates, and read about what other owners have said after they’ve completed our class. (Seriously, you should go read what they said; just click here to do it.)
If after looking it our information, you still have questions, call me directly at 303-774-6522. I’ll take some time to talk to you about what kind of Potential your business can achieve!
Thanks, everyone! Until next time, let me hear of your successes.
Jon
