Jon’s Blog
Great Lakes Community Action Partnership Adds the Destination Creation Course to its Rural Business Trainings
The Great Lakes Community Action Partnership (GLCAP) of northwest Ohio has added the Destination Creation Course to its programming to better assist communities and small businesses across the seven-state region it serves.
We’re looking for 36 Facilitators in these States & Provinces
There are 28 states in the United States and 8 provinces in Canada where we don’t have a Facilitator of our Destination Creation Course. We’d love to have a minimum of one Facilitator in every State, and in these States, we don’t have a Facilitator yet: In the...
Saving Christmas, Summer Marketing Mistakes, Winter Opportunities, and Otter Pops for Adults
My apologies for not having my thoughts perfectly organized today, but I wanted to share some observations.How to Save Christmas One business owner with a high-end gift shop recently said to me: “Right now, our whole focus is “How to Save Christmas”. You might not...
Which retailers will lose, who will win, and help for those who want it
Welcome to my August, 2020 E-newsletter for Destination Business Success. Give me 3 minutes and 46 seconds and you can read this. Let’s get started with:Which Retailers Will Lose We’re hearing a lot about retailers who are having trouble during this pandemic and one...
Lessons from an Egg Farm: Increase Your Revenue, Have More Free Time, & Get More Customers Using Accelerators
I recently interviewed an owner of a chicken farm who used one piece of advice that improved their production and efficiency by 1500%. Best of all, what she learned is directly applicable to every business. Even yours. I want to tell you about my daughter, Jenna, and...
Advice on Reopening, Innovative Economic Development, & What Leaders Should be Doing Now
First topic: Some of You are Open!Hooray for businesses that have reopened! Isn’t it great that customers are coming back! I know it’s thrilling to have customers spending again, exciting to talk to them and taking their money and having the world come alive again....
A “Gamechanger” for Independent Retailers, Partnering with State Main Street Programs & Town Hall Help for Your Community
This E-Newletter will take you just 4 minutes and 6 seconds to read, and it might change your city, your business, or even make you think a bit after reading it.First: Check out our SuccessfulIndependentBusiness.com website where I’ve written about a tool that when...
Take 11:52 to Skyrocket Facebook & Instagram Sales
https://youtu.be/18EeXDFS7r4
If You’re an Independent Retailer, You Must Use this During the Covid-19 Crisis
I'm about to share with you a software program that can turn an average retail business into a powerhouse online seller for very little work. And this tool is especially important now during the presence of Covid-19. I learned about this program last year when a...
Main Street Programs Add Destination Creation Course to Statewide Business Programs
State-level Main Street leaders in three states say a new business class created by Destination business expert Jon Schallert will boost small business recovery with tools tailored to address issues raised by Covid-19. Officials from the State Main Street Programs in...
Leading Your Company During Turbulent Times
https://youtu.be/3qXINZpDALQ
Destination Creation, Becoming a Facilitator, & Holding a Town Hall with Covid-19 Business Strategies: May 8, 2020
This is my “Just Over 4 Minutes E-Newsletter” with my observations, tips, and two powerful tools (way down at the end) that you might want to use right now Two weeks ago, I surveyed my entire e-newsletter list and asked business owners what they were doing, whether...
Use QR Codes to Boost Customer Walk-by Purchases
Derrick Roberts, owner of Pop Around the Corner in Denison, Texas (www.poparoundthecorner.com) is shipping popcorn all over the country during the Covid-19 outbreak. But he’s also making it easier for customers walking by to know what he carries and making it easier...
World’s Best Restaurant Takeout Video During COVID-19
When the Covid-19 virus hit and restaurants in Colorado were only allowed to offer takeout and delivery, AKA Kitchen in Loveland Colorado, www.akakitchenloveland.com, wanted to get the attention of consumers with their new takeout option and bring some joy to the...
Simple Steps to Create a Successful Viral Video
Jenna Shaffer, Programs Marketing Manager and National Product Expert with Constant Contact, explains to Jon Schallert, how with minimal effort, she created a video for her family's restaurant that went viral during the Covid-19 crisis. https://youtu.be/tQOzVrfzSB4
How to Avoid Negative Thoughts During a Crisis
Stuck in COVID-19 isolation, it’s easy to veer into the deep end of negative thoughts. Many of us are dealing with profound, real-world challenges such as job loss, health crises, and protecting our children. The reality of the situation is difficult enough, but when...
