Jon’s Blog
“The information Jon shares is marketing gold for business owners in small towns.”
Mat Casner, Mound City, KS
The Dangers of Using 5-Legged Cow Marketing
While you’re contemplating the title of this post, let me tell you a quick story. When I was 22 years old, I drove from Colorado to Connecticut to start my first job following college. If you’ve ever drove east out of Colorado, you know that most people end up taking...
What’s Your Business Potential?
If you recently watched the Super Bowl, you heard a word used repeatedly during the game, and during the pre and post-game interviews. That word was Potential. The dictionary defines Potential as: “latent qualities or abilities that may be developed which lead to...
9 Business Authors You Gotta Know Who’ll Help Your Business Grow
If you’re like most business owners, you don’t have a lot of free time. You especially don’t have a lot of time to be reading business books that won’t help your business grow. Unlike you, part of my job is to consume business books. I read them and decide which ones...
Want to Change Your Business? Better Learn to Pivot
Before we get to today's Blog Lesson: Great News for Kansas Business Owners You might not have heard, but NetWork Kansas has designated our Destination BootCamp as a board-certified program that qualifies for up to $3,000 in funds to cover registration and travel...
It’s a New Year: Stop to Change Direction
It’s New Year’s Day, 2015, and you might be wondering why I’m blogging today. Well, I know a lot of you are home, with family, maybe relaxing for the first day in a long time. You’re probably checking your emails because you might have been up dancing a little too...
Creating Your Business Resolutions for the New Year
This week, you’re going to start hearing the word “New Year’s Resolutions” being mentioned quite frequently. But you won’t hear those words in this blog. Instead, I’m more interested in helping owners create their Business Resolutions for the New Year, and less...
The 2014 Holiday Season: The Strongest in 10 Years!
You can write this down and take it to the bank. Yes, I can see the future. Your 2014 year is going to end surprisingly strong and on December 31, you will be screaming with excitement! If you'd like to learn how I know this, jump down to the end of this newsletter...
Why Everyday is More Important than Saturday
There's a great Buddy Holly song called Everyday that was recorded in Norman Petty's studio in Clovis, New Mexico. There's a reason I'm telling you about this song. First, it's a killer song. Second, I have a story that goes with it. Third, I want something to...
Ramping Up Your 4th Quarter Sales
Recently I recorded a new webinar in our studio called “4th Quarter Marketing Strategies to Implement Now”. In the webinar, I covered 18 different tools, techniques, and tips that are critical if you want to grow your customer traffic and sales in the 4th Quarter...
When Buying Local Doesn’t Feel Local
I’ve got a problem: What’s a person to do when there are locally-owned businesses that don’t feel local at all, and national chains that do?
What to Do if Your Business is Stuck
What to do when your business is stuck in a rut. Read it at my JonSchallertBlog.com
Free Webinar! 9 Amazing Marketing Resources: Use Them Now and Have a Great Holiday Season
Free Webinar! 9 Amazing Marketing Resources: Use Them Now and Have a Great Holiday Season
3 Killer Customer Questions, PLUS: My Super-Secret 1-on-1 Consulting, Coming to Kansas next week, and October Events
3 Killer Customer Questions, PLUS: My Super-Secret 1-on-1 Consulting, Coming to Kansas next week, and October Events
The Ultimate Customer Experience, Part 2
Businesses like these convey love and emotion every day to anyone entering their doors. Businesses like these are our community ambassadors, our most treasured community destinations, and those places where we must take our family and friends who are visiting from out of town.
The Ultimate Customer Experience, Part 1
I think we experienced the ultimate Customer Experience in two different restaurants, and here’s my story about the first one.