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Quit Worrying About the Size of Your Marketplace

When I consult in communities around the country, I often hear business owners say things like: “My marketplace is too small”, or “There aren’t enough of my type of customers around here to support my type of business”, or “When more people move here, my sales will improve.” When I hear words like these, I realize that the owners I’m talking to have not embraced the idea that their business can become a Destination. Instead, they are running a business that is location-dependent.

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Eric Chester, Reviving America’s Work Ethic Expert, Speaking in Longmont, Colorado on Thursday, November 15

Eric Chester, a leading expert on the emerging Generation Y workforce, will discuss “The Declining Work Ethic in America and How to Fix It” from 9 to 10 a.m. November 15 at the Left Hand Brewery Tap Room at 1265 Boston Avenue in Longmont, Colorado. The event is part of Destination University’s “Tapping the Experts” series on topics vital to business owners and entrepreneurs. The event is free and open to the public.

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Business Owners: Use Your Community’s “Secrets” to Grow Your Sales

Face it: Everyone wants to be “in-the-know” about the little-known, secret hideaways that haven’t been discovered yet. Whether it’s knowing about that great little restaurant that has wonderful food that’s never crowded, or that fantastic new store with the amazing selection that never advertises, or that great spot by the river where you’re guaranteed to catch fish but not find a crowd, we all want to be the one that knows about the Must-See Secrets.

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A Rare Opportunity for Six Ohio Business Owners: Don’t You Wish You Lived In This City?

Business owners in Tiffin, Ohio have the opportunity to attend my 2½ day Destination BootCamp in Longmont, Colorado in October this year, where they will learn my 14-step strategy to turn their businesses into Consumer Destinations. For the third year, Croghan Colonial Bank has created the Small Business Reinvention Scholarship where up to six (6) Tiffin owners can receive a $1,500 scholarship for no-cost attendance to our Destination BootCamp.

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