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current stories
Quit Killing Your Business: Preserve Your Profit Margin
I’m not very good sitting in an audience. Sitting’s not my thing. But I’m especially bad at sitting still when there’s a business consultant on...
Can Your Business Change its Course like an Aircraft Carrier?
“No matter how far you have gone on a wrong road, turn back.” Turkish proverb Let me tell you a story that a friend of mine, a retired Navy...
The Dangers of Using 5-Legged Cow Marketing
While you’re contemplating the title of this post, let me tell you a quick story. When I was 22 years old, I drove from Colorado to Connecticut to...
What’s Your Business Potential?
If you recently watched the Super Bowl, you heard a word used repeatedly during the game, and during the pre and post-game interviews. That word was...
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